Travel & Hospitality

Travel and Hospitality

 Organization Alignment

As Marriott’s International Lodging business grew rapidly around the globe, the complex management structure, overlapping roles and cumbersome decision making processes became a widespread concern.  Kensington assessed the situation and recommended against the need for reorganization, instead creating a methodolgy for Marriott’s leaders to clearly define how the matrix organization would operate across functions, countries and regions.  For more than a dozen years, the business grew without the need for reorganization.  Organization alignment proved to be an effective process for enabling Marriott’s global business to function cohesively. 

 “Kensington has provided us with a methodology to strengthen our global strategy, structure and execution, resulting in a more effective, cost efficient organization.   We have grown at an exceptional pace in 60 countries while reducing overhead, streamlining decision-making and strengthening the performance of the leadership team.”  Ed Fuller, President & Managing Director (retired), Marriott Lodging International


Strategic Planning

Orlando/Orange County Convention & Visitors Bureau engaged Kensington to guide a strategic planning process shortly after hiring a new CEO.  Focused on unifying the board (Disney, Universal, Sea World, Marriott, etc.) around a common vision and set of objectives for the destination, the result was a unified focus that propelled Orlando through successful marketing campaign that helped increase visitation.


Tourism is a leading industry in Arizona, yet is fragmented among many diverse federal, state and business interests.  The state’s Director of Tourism embarked on a unique initiative to link public and private stakeholders in a shared organization to strengthen the industry. Kensington played a central role in the creation of a new entity that went on to lead the state’s tourism efforts. 

“Kensington Consulting Group assisted the Arizona Office of Tourism by designing and facilitating a process by which a new statewide tourism industry advocacy organization was envisioned, organized and ultimately successfully created.”  Mark McDermott, former Director, Arizona Office of Tourism


Rapid Results Strategy Implementation (M&A)

A merger created a publically traded $4 Billion hospitality company affiliated with the French company Sodexho. Kensington supported the first year’s post merger integration efforts, helping accelerate the process of combining an organization with more than 100,000 employees while maintaining focus on achieving promised improvements in business results across market segments.

“Kensington Consulting Group is not just another consultant wanting to use your watch to tell you the time. Rick and his team are focused on helping you create short term actions which will achieve your long term objectives. Their Results Driven Management approach helped me in strengthening accountability and improving results in our company. I have been very satisfied with the way we moved a single digit growth company into the double digits for the first time in years thanks to their help. I highly recommend the Kensington Consulting Group.”  Chuck O’Dell, President & CEO (retired), Sodexho North America